Sunday, February 10, 2013


This commercial for the new Kia Sorrento was maybe my favorite commercial at the super bowl this year. The commercial combined the classic question that every kid asks, with a creative answers that parents could use, with the added advertisement of the car. It’s a great way to advertise to the car to the family with kids, who need to be able to do things in an instance.  The advertisers intended was to make parents think that with the Kia Sorrento their life will be a lot easier with the ability to control some of the cool add-ons of the car with just their voice.  The artistic elements, come with the humor of the story the dad tells the son trying to convince him that babies come from this mythical land with babies everywhere and that they take nine mouths to get down to earth then get delivered to moms and dads everywhere. It also is an imagination element with this whole story that gets the point across. It’s also used the innocence of the child to get the point across because with out that there would be no reason to have the commercial. Because the whole reason for the commercial was to answers the question then show the car in s little way so the viewers aren’t being just shown car the whole commensals like some of the other car commensals. It shows the car by not really showing the car, such as when they show the baby falling to the car it shows the outside of the car with the main focus still on the baby. It also dose a great job of showing the interior of the car with the shots of the family in it, which makes it look very nice and large, which probably the point of doing that and a very important part to cars.  I think that car commensals in the future should take a look at this one and should be used in marketing classes around the country. But then again that’s just my opinion!

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