This commercial for the new Kia Sorrento was maybe my favorite
commercial at the super bowl this year. The commercial combined the classic
question that every kid asks, with a creative answers that parents could use,
with the added advertisement of the car. It’s a great way to advertise to the
car to the family with kids, who need to be able to do things in an
instance. The advertisers intended was
to make parents think that with the Kia Sorrento their life will be a lot
easier with the ability to control some of the cool add-ons of the car with
just their voice. The artistic elements,
come with the humor of the story the dad tells the son trying to convince him
that babies come from this mythical land with babies everywhere and that they
take nine mouths to get down to earth then get delivered to moms and dads
everywhere. It also is an imagination element with this whole story that gets
the point across. It’s also used the innocence of the child to get the point
across because with out that there would be no reason to have the commercial.
Because the whole reason for the commercial was to answers the question then
show the car in s little way so the viewers aren’t being just shown car the
whole commensals like some of the other car commensals. It shows the car by not
really showing the car, such as when they show the baby falling to the car it
shows the outside of the car with the main focus still on the baby. It also
dose a great job of showing the interior of the car with the shots of the
family in it, which makes it look very nice and large, which probably the point
of doing that and a very important part to cars. I think that car commensals in the future
should take a look at this one and should be used in marketing classes around
the country. But then again that’s just my opinion!
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